Making the most of your Find a Therapist profile

Your Find a Therapist profile is the first impression a potential client has of you. Keeping it up to date helps people understand who you are, how you work and whether you're the right therapist for them. 

A complete profile can increase your visibility in searches and make it easier for clients to find and connect with you. Taking a few minutes to review your profile can make a real difference.

Getting started

We have created a range of resources to help you update your profile:

• read our guide to creating or updating your Find a Therapist profile
• watch our step-by-step video on how to update your listing.

The video includes guidance on

• log in to your members area: 00:00
• change your membership details: 02:09
• download your membership receipts: 02:38
• view details of your organisational member, modality and college: 02:47
• add or edit your Find a Therapist profile image: 03:00
• update your mailing preferences: 04:19
• update your Find a Therapist profile page: 05:15
• add, update or hide your location on your Find a Therapist profile: 09:12
• update your fee information on Find a Therapist: 10:40
• select or update the issues you can help with that appear on your profile: 12:18.

Profile checklist

Before publishing your profile, make sure you have:

• added a recent head-and-shoulders photo
• written a clear introduction in your own voice
• included your fees and concession use
• nformation
• updated the issues you work with
• checked your contact details
• reviewed your location settings.

Changes to your profile can take up to 24 hours to be visible on the website. If you need to make a change urgently, please contact us.

Making your profile stand out

Add a profile picture

A profile photo helps potential clients feel more connected and confident when choosing a therapist. In our user research, people consistently preferred profiles with a photograph.

A clear, professional head-and-shoulders photo is usually the most effective way to introduce yourself and help people feel more comfortable reaching out.

Use a conversational tone of voice

People are often looking for a therapist who feels approachable and easy to talk to. Try writing in the first person and using natural, everyday language. For example: 'I specialise in working with anxiety and relationship difficulties' rather than 'The therapist specialises in anxiety and relationship difficulties'.

A warm, personal tone can help potential clients get a sense of who you are and how you work.

Think about what the client most wants to know

Qualifications are important, but clients also want to understand what it will be like to work with you.

Focus on explaining how you work, who you support and what someone can expect from therapy with you. Aim to give people a clear picture of your practice rather than listing qualifications alone.

Use clear and accessible language

Many people searching for therapy are unfamiliar with professional terminology. When possible, use straightforward language and try to use words that people might use themselves to describe their feelings and problems. This can help people quickly understand whether you may be a good fit for their needs.

Include your fees

Cost is one of the most important factors when choosing a therapist. Including your fees, along with any reduced-rate or concessionary options, helps potential clients make informed decisions and may remove barriers to making contact.

Frequently asked questions