It’s A Wonderful Life: Campaign seeks to encourage kindness
December 3, 2018
By: Jenna Rachid
The script from Christmas film classic It’s A Wonderful Life has been painted on train platforms to show and encourage support for those struggling with their mental health over the festive period.
The campaign, developed by Virgin Trains and Rethink Mental Illness follows the 1946 film where a man struggles when his life has not gone to plan, the Guardian reports.
Inspirational words from the film’s opening scenes were painted behind the yellow line, along with a URL link directing people to mental health advice and support.
The campaign was revealed at Euston station last month and will be carried across 14 stations across the UK, encouraging those struggling to seek support.
Together with @Rethink_ , we're painting the entire script of 'It's A Wonderful Life' from Euston to Glasgow.
— Virgin Trains (@VirginTrains) November 22, 2018
Natasha Grice, Executive Director of People at Virgin Trains, said: ‘It’s A Wonderful Life is a story of hope, redemption and kindness, which teaches us that having someone there for you when you need it the most is one of the greatest gifts you can receive.’
‘We want everyone to know there’s help out there, and that if you’re not affected by poor mental health, it’s really easy to help someone who is,’ she added.
A new group has been set up in Wales to help support new mothers with their mental health.
According to the BBC, the area has been criticised for its poor mental health services. Mental health charity Mind Cymru set up the group Mums Matter to provide a mental health sanctuary for new mothers who were struggling.
The six-week programme looks at preconceptions of motherhood, self-confidence, taking control of recovery and looking after oneself, amongst other things.
The course, run by Tracey Lewis from Mind Cymru, seeks to battle stigmas. Lewis said: ‘Mums are frightened to say anything sometimes because they think ‘they’re going to take my baby away.’
‘It’s getting mums to understand how common it is to struggle,’ she added.
In case you missed it…
Bristol University students protest the ‘growing mental health crisis’– Students from the University of Bristol have held a demonstration calling for better mental health support for students, the BBC reports.
Teenagers turning to apps to help with their mental health – Thousands of teenagers in Britain are turning to apps to help with anxiety, self-harm and depression.